Aug. 1, 2026

The Ultimate Pricing Strategy with Per Sjöfors

In this episode of Better Business, Better Life, Debra Chantry-Taylor is joined by pricing expert Per Sjöfors to reveal the Ultimate Pricing Strategy that has helped hundreds of businesses dramatically increase both sales and profitability.

In this episode of Better Business, Better Life, Debra Chantry-Taylor is joined by pricing expert Per Sjöfors to reveal the Ultimate Pricing Strategy that has helped hundreds of businesses dramatically increase both sales and profitability.

Per Sjöfors is the Founder and CEO of Sjöfors & Partners Inc, Los Angeles. He used pricing as the lever to turn around several European and US companies in his 25 years of executive management experience. Per believes that what business schools teach about pricing is too abstract for executives to act on and has made it his life’s work to make pricing practical and actionable.

Per has a unique appreciation for the importance of optimal pricing and brings with him his international experience of pricing practices from a global perspective. He has helped over 600 clients substantially increase sales and profits by bringing understanding of how pricing affects sales volume, adding billions to their bottom line.

HOST'S DETAILS:

___________________________________________

►Debra Chantry-Taylor is a Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://www.businessaction.com.au/

____________________________________________

GUESTS DETAILS:

____________________________________________

►Website:https://www.persjofors.com/

►Books:

1. The Price Whisperer: A Holistic Approach to Pricing Power: https://www.amazon.com/Price-Whisperer-Holistic-Approach-Pricing/dp/1637351178

2. 7 Easy Steps To Successfully Increase Prices: ...And Keep Your Customers Happy: https://www.amazon.com/Easy-Steps-Successfully-Increase-Prices-ebook/dp/B015GOOMJY/ref=sr_1_2?qid=1663298761&refinements=p_27%3APer+Sjofors&s=books&sr=1-2&text=Per+Sjofors

Debra Chantry | Professional EOS Implementer | Entrepreneurial Operating System | Leadership Coach  | Family Business AdvisorDebra Chantry-Taylor is a Certified EOS Implementer & Licence holder for EOS worldwide.

She is based in New Zealand but works with companies around the world.

Her passion is helping Entrepreneurs live their ideal lives & she works with entrepreneurial business owners & their leadership teams to implement EOS (The Entrepreneurial Operating System), helping them strengthen their businesses so that they can live the EOS Life:

  • Doing what you love
  • With people you love
  • Making a huge difference in the world
  • Bing compensated appropriately
  • With time for other passions

She works with businesses that have 20-250 staff that are privately owned, are looking for growth & may feel that they have hit the ceiling.

Her speciality is uncovering issues & dealing with the elephants in the room in family businesses & professional services (Lawyers, Advertising Agencies, Wealth Managers, Architects, Accountants, Consultants, engineers, Logistics, IT, MSPs etc) - any business that has multiple shareholders & interests & therefore a potentially higher level of complexity.

Let’s work together to solve root problems, lead more effectively & gain Traction® in your business through a simple, proven operating system.

Find out more here - https://www.eosworldwide.com/debra-chantry-taylor

 

Debra Chantry-Taylor | Podcast Host of Better Business Better Life | EOS Implementer Profile Photo

EOS Implementer | Entrepreneurial Leadership Coach | Workshop Facilitator | Keynote Speaker | Author | Business Coach

Debra Chantry-Taylor is a Professional EOS Implementer & licence holder for EOS Worldwide.

As a speaker Debra brings a room to life with her unique energy and experience from a management & leadership career spanning over 25 years. As a podcast guest she brings an infectious energy and desire to share her knowledge and experience.

Someone that has both lived the high life, finding huge success with large privately owned companies, and the low life – having lost it all, not once but twice, in what she describes as some spectacular business train wrecks. And having had to put one of her businesses into receivership, she knows what it is like to constantly be awake at 2am, worrying about finances & staff.

Debra now uses these experiences, along with her formal qualifications in leadership, business administration & EOS, to help Entrepreneurial Business Owners lead their best lives. She’s been there and done that and now it’s time to help people do what they love, with people they love, while making a huge difference, being compensated appropriately & with time to pursue other passions.

Debra can truly transform an organisation, and that’s what gets leaders excited about when they’re in the same room as her. Her engaging keynotes and workshops help entrepreneurial business owners, and their leadership teams focus on solving the issues that keep them down, hold them back and tick them off.

As an EOS implementer, Debra is committed to helping leaders to get what they want and live a better life through creating a bet… Read More