Origin Story of an Iconic Fashion Brand with John Follis

In this episode of Better Business, Better Life, Debra Chantry-Taylor is joined by John Follis, Founder and Creative Director at Follis Inc, to explore the journey of building an Iconic Fashion Brand and what decades of experience in advertising, marketing, and creative strategy can teach business owners about staying relevant.

Founder / Creative Director at Follis Inc John Follis:

"I began on Madison Ave with the top agencies in the US on accounts like VW, Pizza Hut and Coke. That led to the co-founding of my own agency, Follis&Verdi, which became one of the most awarded creative agencies in the country.

As the media and marketing landscape changed, so did my business. In '04, I created one of the first online consultancies, "Follis Marketing Therapy", which enabled business owners across the US to work with me directly on their marketing and creative issues.

In '06, I hosted and produced the first marketing podcast; "The Marketing Show with John Follis" which continued for 7 years.

In 2013, to meet the demand for the exploding digital video market, we added "Big Idea Video" which offers businesses a variety of high-impact web video content including animated "explainer videos". Currently, that work is featured on Vimeo, LinkedIn, and 4 YouTube Channels.

Additional career highlights include:

• Being selected one of "New York's 12 Best" by The New York Ad Club.
• Being honored at The White House for a national public service campaign that I spearheaded.
• Receiving the first ever United Nations Public Service Award at The UN.
• Being invited to speak at venues including The World Business Academy and Yale University.
• Winning over 3 dozen major ad awards including Clio Awards.
• Having my successful ad work featured in a Prentice-Hall marketing textbook.
• Having my successful ad work taught as a case study in The Harvard Business Review.
• Being invited to write for ADWEEK and Small Biz Trends.
• Being published in a pop-culture anthology with internationally known writers including Stephen King.
• Writing, directing and producing a film that won a Hollywood International Documentary Film award.
• Being listed on Wikipedia: https://en.everybodywiki.com/John_Follis"

HOST'S DETAILS:

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►Debra Chantry-Taylor is a Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: https://businessaction.com.au/

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GUESTS DETAILS:

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►Website: https://www.follisinc.com/

Debra Chantry-Taylor is a Certified EOS Implementer & Licence holder for EOS worldwide.

She is based in New Zealand but works with companies around the world.

Her passion is helping Entrepreneurs live their ideal lives & she works with entrepreneurial business owners & their leadership teams to implement EOS (The Entrepreneurial Operating System), helping them strengthen their businesses so that they can live the EOS Life:

• Doing what you love
• With people you love
• Making a huge difference in the world
• Bing compensated appropriately
• With time for other passions

She works with businesses that have 20-250 staff that are privately owned, are looking for growth & may feel that they have hit the ceiling.

Her speciality is uncovering issues & dealing with the elephants in the room in family businesses & professional services (Lawyers, Advertising Agencies, Wealth Managers, Architects, Accountants, Consultants, engineers, Logistics, IT, MSPs etc) - any business that has multiple shareholders & interests & therefore a potentially higher level of complexity.

Let’s work together to solve root problems, lead more effectively & gain Traction^® in your business through a simple, proven operating system.

Find out more here - https://www.eosworldwide.com/debra-chantry-taylor