Failure Isn't a Person with CocoVinny Zaldivar
You will know CocoVinny from Shark Tank and The Profit - his passion for his company Coco Taps is contagious!
CocoVinny Zaldivar has been an entrepreneur since 16 years old. Through his experiences, he narrowed down his three non-negotiables.
Whatever he did next needed to be good for people, good for the planet, and it had to be fun. With Coco Taps he found his life-long passion, building something of value that continues to create value.
In this episode, he shares his ups and downs through the pandemic and how he's never had an exit strategy. Despite the uncertainty and losing several million dollars revenue in the lockdown, CocoVinny used this time to focus on what was really important for the future of his business and stepped on the gas. He went full steam ahead on the development of a new machine, reached out to potential investors and got creative with marketing strategies.
He shares that EOS helped Coco Taps respond to COVID with agility.
"It's probably one of the best things that happened to us during COVID. We did everything remote, but it was still helpful to go through these processes and still learn how to pivot and learn how to adapt."
Fortunately, he was able to keep all his staff. The lockdown helped his team focus and re-focus. With all their future planning, they were able to bring ideas forward and use this difficult time as an opportunity to innovate. He also shares that the way Coco Taps is run is so tied to their core values that they don't have to fire people, they just self-select out if they're not in alignment.
Listen to the full episode to find out how CocoVinny approaches business, life and the beautiful future of Coco Taps!
She is based in New Zealand but works with companies around the world.
Her passion is helping Entrepreneurs live their ideal lives & she works with entrepreneurial business owners & their leadership teams to implement EOS (The Entrepreneurial Operating System), helping them strengthen their businesses so that they can live the EOS Life:
- Doing what you love
- With people you love
- Making a huge difference in the world
- Bing compensated appropriately
- With time for other passions
She works with businesses that have 20-250 staff that are privately owned, are looking for growth & may feel that they have hit the ceiling.
Her speciality is uncovering issues & dealing with the elephants in the room in family businesses & professional services (Lawyers, Advertising Agencies, Wealth Managers, Architects, Accountants, Consultants, engineers, Logistics, IT, MSPs etc) - any business that has multiple shareholders & interests & therefore a potentially higher level of complexity.
Let’s work together to solve root problems, lead more effectively & gain Traction® in your business through a simple, proven operating system.
Find out more here - https://www.eosworldwide.com/debra-chantry-taylor
